Wednesday, October 24, 2012
Mark Pincus: Zynga Didn?t Meet Growth Goals Because ?We Didn?t Create Enough New Heat? ? Also, Mobile
In the conference call discussing Zynga's latest earnings report, CEO Mark Pincus acknowledged that the company has not met its own goals for growth, something he blamed on two things ? "game execution" and the growth of mobile. On execution, Pincus said Zynga had struggled to "maintain the historical level of engagement" in its Ville franchise of games: "We didn't create enough new heat for our players by innovating on content and features." He added that the company also failed to release enough new games to offset those declines.