Wednesday, October 24, 2012

Mark Pincus: Zynga Didn?t Meet Growth Goals Because ?We Didn?t Create Enough New Heat? ? Also, Mobile

Farmville-2In the conference call discussing Zynga's latest earnings report, CEO Mark Pincus acknowledged that the company has not met its own goals for growth, something he blamed on two things ? "game execution" and the growth of mobile. On execution, Pincus said Zynga had struggled to "maintain the historical level of engagement" in its Ville franchise of games: "We didn't create enough new heat for our players by innovating on content and features." He added that the company also failed to release enough new games to offset those declines.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/IjX5UiHSD94/

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